Headed by Prof. René Weber (Ph.D, M.D.), researchers from the Department of Communication have founded the Media Neuroscience Lab (http://medianeuroscience.org) in the Department of Communication at University of California, Santa Barbara.
The idea for the lab began in 2009 at the International Communication Association conference when a group of scholars realized their mutual interest in brain science and social-psychological approaches to communication research. In addition to addition to Department members, the Media Neuroscience Lab includes affiliated researchers from the Department of Psychological and Brain Sciences, as well as from other universities around the world. Specifically, Peter Vorderer, the incoming President of the International Communication Association, is the newest supporting member of the Media Neuroscience Lab.