This line of research investigates whether specific types of information are primed when individuals are exposed to potential mates or stimuli from potential mates. A previous study (Roney, 2003) provided evidence for a functional priming effect in which men who viewed photos of attractive young women produced self-descriptions that more closely matched putative female mate preferences than did men in control conditions. Ongoing research in the lab is using subliminal priming techniques and implicit measures of attitudes and self-concepts in attempts to replicate and extend these findings.