Natural selection acting on our ancestors is expected to have equipped the human mind with evolved mechanisms that were designed to register the impact of an individual’s behaviors on the welfare of others, and to regulate their choices based on estimates of this impact. These decisions are hypothesized by to be regulated by a welfare tradeoff ratio, a summary index determined by combining myriad factors that affect the payoffs to valuing the welfare of another individual. These factors include relative formidability (Sell, 2005), kinship (Lieberman et al., 2007), relative status, ability to confer benefits, relationship history (if any), shared goals, social alliances, coalitional formidability, and others. My research investigates coalition-derived formidability as a component of welfare tradeoff ratios. Using methods from experimental economics and psychology, we are exploring how coalitional support regulates people’s resource allocation decisions and judgments of entitlement (Ermer, 2007).