Jim Blascovich’s two major research interests are social motivation, and social influence within technologically mediated environments. Relevant to the former, he has developed a biopsychosocial model of challenge and threat. He has validated patterns of cardiovascular responses as markers of challenge and threat using them along with subjective and behavioral measures in empirical investigations guided by his theoretical model. He has applied his model to various social phenomena including intraindividual processes such as attitudes and dispositions as well as interindividual processes such as stigma, stereotypes, social comparison, and social facilitation. Jim is also co-Director of the Research Center for Virtual Environments and Behavior with Jack Loomis, a perceptual scientist in the department. He uses immersive virtual environment technology to empirically investigate social influence processes within virtual environments including conformity, non-verbal communication, collaborative decision-making and leadership. This work is guided by his formal model of social influence within immersive virtual environments.

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